A new “Room Maker” tool that allows consumers to draw up floor plans of their rooms is slated to launch on the World Floor Covering Association consumer website during the Surfaces show in January. According to Mike Vogel, president and CEO of website design company Creating Your Space, the tool is one of many new features aimed at enhancing the WFCA’s consumer site at www.wfca.org.
“Using the Room Maker, a consumer
can calculate the total square footage of a room,” Vogel said while giving this
reporter a sneak peek of the program in action. “If she knows the estimated
cost of the flooring, she can plug that number in and guesstimate the total
The Room Maker allows consumers to
pick from pre-selected and custom room shapes, as well as map out the locations
of stairs, furniture and appliances on a grid. A list of flooring types, from
soft to hard surface, allows for further customization. Finished plans can be
saved and printed.
The WFCA also plans to re-brand its
“The Designer’s Corner” blog. With an eye toward drawing more flooring
consumers, the blog will be renamed “Floor Talk” in the next month and its
writers will look to “interact with consumers looking for flooring information
on the web,” Vogel said.
changes in the works include “creating more link relationships” and “more
visible links.” He noted that current changes – including streamlined links –
have resulted in a “100 to 400 percent improvement in a number of different
categories” across the site.
Vogel said his company will continue
to focus on site improvements in the coming months.
“A company can have a great website
but if it’s not getting customers to it, it doesn’t mean anything. Not only
does the WFCA have a great website, but through these changes we’ll get more
people to that site and get more people to link through,” Vogel said.
Surfaces is set for Jan. 30 to
Feb. 1 at the Sands Expo & Convention Center in Las Vegas. WFCA sponsors
the annual show. The group is slated to have exhibits at Booths #121-122, 128
‘Room Maker' tops list of enhancements for WFCA site
October 22, 2007