Mohawk CEO Jeff Lorberbaum and his wife Sarah mingle with members of the company's Floorscapes retailer program at a reception on the final evening of the group's annual convention. The four-day meeting at a resort in Kissimmee, Fla., in early December marked the 10th anniversary of the Floorscapes program.
Brent Gould, owner of Mountain Carpets in Auburn, Calif., and a member of Mohawk's Floorscapes program previews a selection of carpet set to be introduced next year as part of the new CustomWeave program. Mohawk set up a sample of the store-within-a-store concept on the showfloor of Floorscape's 10th anniual convention in Kissimmee, Fla.
Nicole Fry, owner of CourtLee Interiors in Tiffin, Ohio, tests an in-store digital kiosk introduced as part of Mohawk's new CustomWeave store-within-a-store program. It was unveiled at a meeting in Kissimmee, Fla., in early December that marked the 10th anniversary of the Floorscapes retail program.
Floorscapes retailer Dave VanderBogart of Bogart's Carpets & Floor Covering in Ledgewood, N.J., gets an update on web-based initiatives from Josh Collins, Mohawk's sr. web marketing specialist, residential. The two met on the show floor during Floorscapes' 10th annual convention in Kissimmee, Fla.
Taniya Nayak, Mohawk's newly named spokeswoman and the star of the HGTV show Designed to Sell, discusses Mohawk's new CustomWeave boutique with Floorscapes retailer Jim Naccari of Jim Owens Flooring & Cabinets in Mandeville, La. Mohawk set up a demonstration of the new store-within-a-store concept on the show floor of the Floorscapes convention held in Kissimmee, Fla., in early December.