Patricia Flavin, Beaulieu's sr. vp marketing for marketing, speaks to sales staff, call center operators and other Beaulieu staffers about the company's recently launched Bliss carpet brand. Bliss by Beaulieu is residential carpet "designed by women for women," according to the company. Flavin noted that the training aimed to update staffers "on the Bliss promise and how that translates to enhanced service for dealers and their customers." More than 4,300 Bliss dislays have been shipped to dealers across the country so far, she added.