“Where are my customers?”…“Why
isn’t my usual advertising working?”… “What can I do to turn this around?”
These are among the questions being asked as many floor covering retailers face
a falloff in the number of customers visiting their showroom. It is no secret that many retailers are
struggling these days. There may be reasons related to the economy, but I am
convinced it’s also because many retailers are looking for customers in the
wrong places.