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Creative Selling: Make Them a Package They Can't Refuse

By Dave Stafford

No matter what the market conditions you can make your own luck.  It is a matter of “opportunity meeting preparedness.” That means knowing what steps to take to create opportunities. That also means research, networking and some creativity. It is knowing how to use your expertise to create a package that is compatible with the client’s long term needs. This is particularly true when you are selling commercial flooring products. Sometimes it all begins with a simple phone call and a question or two.

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