A screen shot from Basic’s newly enhanced web site.

Basic’s line of hardwood flooring products is being supported by newly redesigned website that lets visitors quickly print product info sheets as well as complete brochures and literature. In addition, the site (Basiccoatings.com) offers enhanced navigational tools, improved keyword search results, and other features designed to assure ease of use. To drive interest in the enhanced site, visitors can register to win a free insulated jacket featuring the company’s logo.