Nearly 2,500 Mirage dealers across North America are taking part in the recently launched “Celebrate Quality with Mirage” event, running through March 1, 2010. The promotion features a contest where consumers can enter to win up to $10,000 in Mirage flooring. Additionally, consumers can get a $10 rebate on every box of flooring they purchase.

“This year, we are doubling our efforts to offer our dealers a major event that will draw more business to their stores,” explained Luc Robitaille, vp marketing at Boa-Franc, which manufactures the Mirage brand. “Our dealers are clearly thrilled with the increased traffic in their stores.”

The event has been advertised in a variety of media outlets across North America, including magazines, search engines, social networks, and Web portals. For full details and rules on the Celebrate Quality with Mirage event,