Mohawk provided SmartStrand with DuPont Sorona carpet for the first annualSaveurmagazine Summer BBQ, featuring 15 of the nation’s best chefs creating unique dishes for an invitation-only group of journalists, celebrities and others at Manhattan’s Pier 66. The celebrity chefs and other guests signed their names on carpet swatches -- in ketchup, mustard, and BBQ sauce -- to demonstrate the durability of the product.
“It was great fun,” said David Duncan, Mohawk vp marketing. “All their lives, people have been told to be careful and not drop anything on the carpet, and here we were, giving them some of the toughest stains imaginable and telling them to do their worst. It really drives home the point that SmartStrand with DuPont Sorona can handle even the messiest families.”
Diners feasted on food ranging from roast suckling pig tacos to grilled Montauk squid with Thai basil salad. TheSaveurBBQ was just one of several events involving Mohawk in New York City. For more information, visitwww.mohawkflooring.com/mohawk-takes-manhattan.