Following the recent retirement of Jim McIntosh, vp Tuftex sales, Shaw Industries has restructured its Tuftex of California brand. Bob Burton will now serve as divisional vp Tuftex product management and marketing. Additionally, the company announced it would start adding an East Coast influence to the brand’s West Coast styling.
“Moving forward, all Tuftex sales representatives will stay dedicated to the Tuftex channel but work within Shaw’s existing residential structure. This change will add value by leveraging current relationships in the marketplace to increase brand presence within defined targeted customers groups,” said John Godwin, Shaw’s exec vp sales and marketing. Tuftex will continue to have a dedicated sales and field management structure, he added.
Shaw restructures its Tuftex brand
May 21, 2010