Global Market Partners Inc. (GMP) will be the exclusive global marketer of the entire Weyerhaeuser Lyptus hardwood flooring line. GMP will handle sales, marketing, technical support and logistics.
"We look forward to all of the new opportunities that this partnership will provide to our current and future flooring customers," said Eric Anderson, Weyerhaeuser South America sales and marketing manager. "GMP's broad reach and existing customer relationships will allow us to offer Lyptus flooring in more markets."
GMP has been providing marketing and logistics for flooring brands around the world since 1994. The addition of the Lyptus line of flooring expands the company's eco-friendly flooring options. GMP serves the North American flooring market from its national distribution center in Memphis, Tennessee.
Along with Lypus flooring Weyerhaeuser South America Sales and Marketing also manufactures and sells Lyptus veneer and lumber, and its newly introduced Lumin plywood.