More and more consumers are looking for one specific feature in their LVT floors: Installation ease. According to manufacturers, flooring customers are largely choosing click installation systems for residential projects and loose-lay formats for commercial installations. These options allow LVT to be installed quickly and easily, with the possibility of custom designs. Despite the influx of floating floor products, glue-down also remains popular.
Mannington recently introduced two new Adura patterns: Casa (a terracotta/stained concrete look) and Vibe (a linen pattern). Sheehan said the company is also developing a new Diamond Finish high-clarity coating for an upcoming Calypso pattern. “This design has the look of a higher-gloss, polished marble, and will be launching in the second half of 2011,” Sheehan said.
Jeremy Salomon, product manager for Johnsonite’s Tarkett collection of commercial resilient flooring, is also seeing more people ask for hardwood plank visuals. He noted that healthcare clients are looking for products that are inviting but also easy to maintain. “They want something that will be very easy to maintain but also feels like home for the patients staying in their facilities,” he said. “Heavier embossing makes it harder to maintain the floor, so we prefer less aggressive embossing for that reason.”
Shaw is continuing to roll out patterns and colors in its LVT. “All products should be rolled out by mid-spring,” Geier said.
Pocock sees the LVT market expanding as more people discover the benefits of the flooring; he said that his company, which has primarily found success in the commercial market, is starting to make inroads into residential. “I see residential LVT starting where engineered wood did about 12 years ago – it began in one room and now is being installed throughout entire homes.”