Building new business and taking advantage of a reviving economy will be the focus of the upcoming NWFA convention, April 26-29 in San Diego, Calif. According to Ed Korczak, NWFA’s executive director and ceo, the four-day event is designed to “prepare our industry for this reviving economy and the new reality of the future.”
“The new normal is going to require a lot more business skills. You’re not going to be able to quote a price without job costing. You’ve got to have very positive customer service. And retailers/contractors, distributors and manufacturers are all going to have to work very closely together,” he said.
Another topic that will be covered is the current preliminary investigation by the U.S. International Trade Commission to potentially increase the tariffs on engineered hardwood flooring from China.
“We won’t be discussing the platform – there are two strong groups on both sides of the issue,” Korczak said. “But we want people to know what’s going on from a process standpoint, and our forums at the convention will probably be very much an open discussion on how people are planning for it and how they may react.”