David Polley (right) with his wife Virginia at the VSP Flooring exhibit at Surfaces 2011.

Industry veteran David Polley has formed VSP Flooring, a new carpet company located in Chatsworth, Ga. VSP debuted 14 solution-dyed polyester carpet styles, featuring an extra-soft feel and 3M Scotchgard soil repellant, at Surfaces 2011.

The company is a partnership between Polley, his wife (whose initials are VSP) and Marty Banks of Advanced Tufting in Dalton.

“We are looking for a small group of retailers; we’re not looking to overtake the big mills,” Polley said of VSP Flooring. “At the end of the day, we’re looking to offer legitimate products with meaningful warranties to people who care about their customers.”

Before forming the company, Polley’s previous roles included the Dixie Group’s exec. marketing manager, where he created the Dixie Home division; and Mohawk residential carpet svp.

He said the lower costs of producing polyester (compared to nylon and polypropylene) gives small mills a chance to compete in the marketplace. “You can do a lot of things with polyester, and make a great product at a value price.” For more information, visitwww.vspflooring.com.

- Michael Chmielecki