Ron Feinbaum, HGTV svp and general manager, consumer products, with the HGTV Home – Flooring by Shaw carpet assortment.

Shaw Industries offered select dealers a sneak peak of the HGTV Home-Flooring by Shaw collection at the company's recent Unity 2011 convention in Orlando, Fla. The licensed collection, which will be available to select dealers in the spring, includes a full range of carpet, laminate, hardwood and area rugs, in five product displays (including a carpet deck binder system), with a footprint of approximately 400 sq. ft.

“This program grew out of the positive long-term relationship Shaw and HGTV enjoy and strengthens the connection between two powerful brands,” said Randy Merritt, Shaw president. Shaw has been the exclusive flooring provider for the HGTV Green Home for the past three years and will again sponsor the home in 2011.

The carpet collection includes 28 Anso nylon styles in textures, twists, loops and velvets on a two-sided display. The hardwood display carries seven solid and nine Epic engineered products in 30 SKUs. The laminate flooring unit features seven products in 30 SKUs in a range of wood looks. The area rug display holds 20 miniature - 2’ by 3’  miniature area rugs, including 10 EverTouch and 10 ClearTouch styles.

Heather Yamada, Shaw’s creative services marketing manager, said the HGTV Home collection will be supported with national television ads, marketing materials, a “Guide to Success” for retailers planning media for their local markets, and in-store POP.-Michael Chmielecki