Anderson Hardwood Floors has launched a new interactive website to offer training materials, lead generation, business updates and purchasing tools to distributors and retailers under one comprehensive web portal. The new site,, replaces the Anderson DistributorPortal site.

“This is a fresh new approach to partner support. Principal assets will be quicker access to various utilities and content, up-to-date training and a direct connection to business and event information,” said David Underwood, Anderson’s IT mgr.

Among the new features are an updated analytics snapshot showcases the top six most popular floors searched on during the last three months. Additionally, the site features a lead generation section that lists potential Anderson consumers who have opted to receive information about specific hardwood products. The website also includes more than 150 downloadable images, including logos, customizable newspaper and magazine ads and QR tags, as well as a training module.