W.F. Taylor Co. Inc. and FreeFit have launched revamped websites. Taylor’s new website at www.wftaylorcom., was designed by in-house creative design manager Mihir Gandhi, and features streamlined searching and navigation, intuitive product detail pages, online order access and many other features.

“With changing information needs, introduction of many new Taylor products, and the availability of new web technology, it was time for a comprehensive restructuring of the online window to our products and services,” said Jack Raidy, Jr., president.

Additionally, FreeFit has relaunched FreeFitFloors.com to include an easy-to-navigate product selection, downloadable installation guide, a $10 consumer rebate and other features.

“FreeFitFloors.com is organized to help both our sales partners and shoppers with simple, easy to navigate tools and beautiful new digital imagery. In keeping with FreeFit’s culture of innovation, we’ve included a special feature to email our ceo,” noted Keith Lacognata, vp sales and marketing.