A portion of all Mohawk SmartCushion and Karastan KaraStep Reserve cushion sales will now go to Susan G. Komen for the Cure. The program, called Decorate for the Cure, will fund ongoing breast cancer research.
“We are delighted to partner with Komen for the Cure and offer retailers and consumers this opportunity to make a real difference in the fight against breast cancer,” said David Duncan, vp marketing at Mohawk.
Mohawk Industries first partnered with Komen for the Cure in 2001, and Komen representatives say the enduring partnership has been exceptionally valuable. The flooring company has contributed more than $3.7 million dollars to Komen over the past ten years and is committing to a minimum guaranteed donation of an additional $100,000 as part of the Decorate for the Cure program running through December 2012.
“We are delighted that Mohawk and Karastan, two of the most powerful brands in flooring, are partnering and lending their support to this one important cause--ending breast cancer,” said Margo Lucero, vp business development and partnerships with Komen for the Cure. “By working together, we will fuel the boldest community, fund the best science and make the biggest impact in the fight against this disease.”
Retailers will notice a few changes when they receive new shipments of Mohawk SmartCushion and Karastan KaraStep Reserve cushion. Both products are now branded with the Decorate for the Cure logo, giving consumers the assurance that choosing SmartCushion and KaraStep Reserve cushion supports Komen for the Cure. Additionally, all SmartCushion will now be Komen’s signature pink color.
“Retailers already know SmartCushion and KaraStep Reserve are great products,” Duncan noted. “Now, selling these great products benefits a great cause.”
Mohawk and Karastan have each developed an extensive collection of advertising and point of purchase materials that will enable retailers to promote the uniqueness of SmartCushion and KaraStep Reserve cushion while telling consumers the Decorate for the Cure story. Retailers should contact their Mohawk and/or Karastan sales representative for more information about these opportunities.
Portion of Mohawk, Karastan cushion sales for breast cancer research
July 7, 2011