Mohawk Flooring was on hand along with some of the biggest names in home, design, cooking and travel forSunset Magazine’sCelebration Weekend 2011, held recently in Menlo Park, Calif. Mohawk provided SmartStrand with DuPont Sorona carpet for the two-day festival.
“Our SmartStrand with DuPont Sorona carpet really resonated with those who loveSunset Magazine,” said Elise Demboski, vp creative services at Mohawk. “This speaks volumes about Mohawk SmartStrand carpet becauseSunset Magazinereaders are experts in style and interior design.”Mohawk hosted a wine tasting on SmartStrand carpet, and placed SmartStrand mats at all of the pet-friendly stations.
HGTV’s Taniya Nayak and Chip Wade designed two of the vignettes presented in the Mohawk Artful Home Pavilion, andSunsetCelebration guests were able to talk one-on-one with the popular designers about the lasting qualities of Mohawk Flooring. California-area Mohawk retailers were also on hand to engage local consumers, share practical design advice, and offer budget friendly flooring solutions.
Mohawk’s EverStrand carpet was also featured in theSunsetCelebration children’s area, where the focus was on renewing and recycling. EverStrand is sustainably produced, containing recycled content from plastic bottles.