Mohawk Flooring was on hand along with some of the biggest names in home, design, cooking and travel for Sunset Magazine’s Celebration Weekend 2011, held recently in Menlo Park, Calif. Mohawk provided SmartStrand with DuPont Sorona carpet for the two-day festival.

“Our SmartStrand with DuPont Sorona carpet really resonated with those who love Sunset Magazine,” said Elise Demboski, vp creative services at Mohawk. “This speaks volumes about Mohawk SmartStrand carpet because Sunset Magazine readers are experts in style and interior design.”Mohawk hosted a wine tasting on SmartStrand carpet, and placed SmartStrand mats at all of the pet-friendly stations.

Mohawk’s role in the Celebration Weekend did not end there. Thousands of people toured the Mohawk Artful Home Pavilion, which featured West Coast trends in residential design. A variety of hard-surface flooring products were also on display, including the latest looks from Mohawk’s ceramic tile and hardwood collections.

HGTV’s Taniya Nayak and Chip Wade designed two of the vignettes presented in the Mohawk Artful Home Pavilion, and Sunset Celebration guests were able to talk one-on-one with the popular designers about the lasting qualities of Mohawk Flooring. California-area Mohawk retailers were also on hand to engage local consumers, share practical design advice, and offer budget friendly flooring solutions.

Mohawk’s EverStrand carpet was also featured in the Sunset Celebration children’s area, where the focus was on renewing and recycling. EverStrand is sustainably produced, containing recycled content from plastic bottles.