Personna, a leading manufacturer of high-precision blades and bladed tools, will introduce a new line of coated blades at Surfaces, which takes place Jan. 24-26 in Las Vegas, Nev. Representatives from Personna will be on hand at Surfaces Booth #S7839 to demonstrate its new coated blades.  Visitors will receive a $10 gift card for online orders, while supplies last, along with other giveaways.  The company is also offering customers a chance to win blades in 2012 through the Personna Blades for a Year Giveaway. Details and official rules are available at .

The new coated blades are among the sharpest and most durable in the world, the company said.  Company officials estimate these blades to be at least 35 percent more durable than current products in the floor covering marketplace.  

The company said that its coated blades also provide its customers with superior tools to keep ahead of a major trend as the floor covering business goes "green."  The blades are specifically designed to deal with heavier materials typical of recycled materials while improving users’ precision and consistency.

“Our proprietary coating will enable us to manipulate the shape of these blades and their ability to cut.  Not only are they our sharpest and most durable blades, they offer our customers unequalled precision when cutting, even on the harder surfaces of “green” backing materials being used in carpets today,” said Bob Senesac, vp marketing industrial/professional division.

The company’s new coated blades come on the heels of 15 product releases in 2011, including a loop pile cutter with an ergonomic design that offers better blade control and added comfort; rollers with a redesigned handle that reduces fatigue and a seam iron with a new thermostat that helps reduce variation in heat cycles.