Home Legend said it is expanding its social media efforts. “Home Legend currently has an online presence on Facebook, Twitter, and YouTube,” noted Jamann Stepp, Home Legend Vice President, Sales and Marketing.

“We are using these different channels to communicate with peers, customers and potential consumers,” Stepp added. “By personalizing our brand, we are able to spread the message about our company and our products, and can easily connect with current and potential customers.”

Home Legend is also using social media to announce new product launches, offer do-it-yourself information, share interior design tips, and feature room vignettes, all in an effort to develop customer interaction.

“We are also introducing an additional social network to our lineup in April 2012,” Stepp noted. “It focuses on the aesthetics of our products, and is just another way to make Home Legend more accessible to our current clients and introduce ourselves to potential customers.”