Shaw Floors has announced its schedule for its 2012 “Power Up” Winter Markets. The company will unveil introductions within the Anso nylon and ClearTouch brands, as well as the HGTV HOME Flooring by Shaw program and the Tuftex carpet division. In hard surfaces, new floors will be introduced in the Epic hardwood collection, as well as new looks in solid hardwood, laminate, resilient and tile & stone categories.
New hardwood styles from Shaw's hard surface companies Anderson and Zickgraf will also be introduced. Additionally, Anderson will be unveiling refreshed displays that reflect the company’s flagship Anderson and Virginia Vintage brands, the result of revitalized branding changes to be unveiled in 2012. “These beautiful, patriotic new displays and updated programs are truly inspired by Anderson’s history and commitment to American-made products and sustainability,” said Jeff Sills, evp sales.
During the annual January and February regional winter market shows, Shaw retailers will have the opportunity to meet individually with Shaw associates, providing time for marketing strategy, sales technique discussions and new program considerations.
“While the economic downturn has been at the forefront of public attention for quite some time now, we know our retailers are ready to roll up their sleeves and welcome in consumers who have been waiting to purchase Shaw floors. At this year’s 'Power Up' markets, we’ll be unveiling great new products that meet needs in the marketplace at competitive price points,” said Steve Sieracki, vp marketing. “This is our time to network with our retailers, hear their stories of successes and challenges and discuss new Shaw marketing initiatives and program options for the year ahead. This will be a very energetic market season, so we’re calling on all retailers to come prepared for a transformational event.”
“These shows provide an unsurpassed individualized experience for the Shaw retailer that has become a defining characteristic of Shaw markets,” added Kathy Young, Shaw's dir. marketing. “We’re looking forward to specific planning and inspiring conversation for an energetic start to 2012 with our highly-anticipated winter markets.”
The 2012 winter markets schedule is:
January 11-12, Chicago, Ill., Sheraton Chicago Hotel & Towers
January 11-14, Dallas, Texas, Embassy Suites – Grapevine
January 12-13, Atlanta, Ga., Cobb Galleria Convention Center
January 18-19, Niagara Falls, Ontario, Fallsview Casino Resort
January 18-20, Anaheim, Calif., Disneyland Grand Californian
February 1-2, Atlantic City, N.J., Harrah's Resort
For more information on the events or to register, visitwww.shawshows.com.
NOTE: The dates for Dallas and Anaheim were updated at 4:33 p.m. EST on Nov. 17.
Shaw sets dates for 2012 winter markets
November 17, 2011