Shaw Industries is entering into a new market with the launch of Shaw Marine, a carpet collection for boats made using 100 percent polypropylene yarn with extended UV ratings. The carpet is also set to feature patent-pending NuWave Bac moisture-resistant backing, using Dow Chemical Enforcer technology, and includes nonskid properties designed "especially for ultimate performance on fiberglass surfaces" such as boat decks.
“It often takes a company years to prove itself in a new market,” said Fred Thomas, Shaw Marine market manager. “However, the brand name of Shaw Industries brings immediate credibility, reliability and proven quality to the marine industry. Shaw’s financial strength and position as a top flooring company inspire confidence that we’re a vendor our customers can trust-in their homes and boats.”
To sell the product, Shaw Marine will be represented by the Derema Group, which provides a "track record and national presence," Shaw said. Additionally, The Matworks Ltd. will offer custom-fit mat and carpet kits for the Shaw Marine program.
The first products from Shaw Marine will be displayed at the International Boatbuilders' Exhibition and Conference, Oct. 6-8 at the Miami Beach Convention Center. According to the company, all products in the Shaw Marine range will be Green and include a wide range of styles, colors and options.
Sea change: Shaw Industries enters marine market with Shaw Marine
September 18, 2008