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e-Commerce and Hardwood Flooring: Lead, Follow or Get Out of the Way!

By Rick Brian

We live in a very fast-paced, high-tech information age that has changed the world as we knew it practically overnight. And it’s going to continue to change exponentially, especially when you consider the Internet now works with such high-speed productivity tools and connectivity like smartphones; tablets, super-powered laptops; Wi-Fi hot spots; wireless routers; digital photography and so much more.

So what does this have to do with Savvy Hardwood Business? Consider how retail selling is undergoing a revolution, or at least a swift evolution. Some studies put total e-commerce at almost 20% of nonfood sales by 2020, up from just 14% and $300 billion last year. We’re witnessing a merger of online selling with bricks and mortar, and the implications are huge for all, from retail floor covering stores that sell hardwood flooring to their suppliers, shippers, employees, and customers.

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