• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Floor CoveringsCommercial FlooringQ&A on Flooring

Florida Tile

Florida Tile
February 14, 2013
Florida Tile
Florida Tile Marketing Director Sean Cilona

While at Surfaces 2013, Florida Tile Marketing Director Sean Cilona laid out some of the challenges and opportunities faced by domestic tile manufacturers, and where the company sees itself headedin the future.

 

Looking Back

Historically, Florida Tile was a strong, residentially focused manufacturer. With the purchase by Panariagroup in 2006, we were able to update the manufacturing process and diversify our product categories. Over the past few years, with the decline in the housing market, we were able to open up our product line toward more commercial products.

We did a large rebranding, updated our logo, our merchandising, the overall look of Florida Tile out in the market, and combined with a lot of new products, both commercial and residential, that’s helped us grow market share even as other manufacturers and the category has declined. So overall it’s been very positive for us the past few years.

 

Looking Ahead

I think in 2013 we’re going to continue to see growth, growth in the remodeling market and the commercial market. Along with that I think we’ll see modest growth in the residential construction, new construction. I think everyone is kind of looking for that, and maybe not right away, but toward the end of the year, maybe 2014…I think consumer confidence is growing, and again, the remodeling market is still strong, and a lot of times those products cross over.

 

Product Spotlight

We actually have a lot in the pipeline. That’s been a big part of our success: continued product development. We’re getting rid of some older products, we’re turning those over, and we’re making room for a lot of new products. Last year I think we launched six new lines, and this year it’ll be seven or eight.

For example, “Tides” is an interpretation of a travertine look; it’s a vein-cut travertine, but we’re doing it in non-traditional colors so it has a soft, traditional look to the graphic, but the colors make it contemporary. We wanted to pick a format that we knew would be successful, so we limited the format and expanded the color palette; I think it will be a great commercial product for us.

 

What to Know

Florida Tile has been around since 1954. We’re one of the largest domestic manufacturers of porcelain tile, and we also distribute natural stone, glass, metal, decorative pieces, etc.; we’re a full-service manufacturer. Our dealer network is serviced both by our distributors and by 19 Florida Tile-owned stores that act like distributors in areas without distribution.

Service, quality and design. We take the most-advanced technology of Europe and use it to manufacture, in the U.S., products that are only for the domestic market. There are a lot of challenges that come with being a domestic manufacturer, and that message is important.

KEYWORDS: ceramic tile commercial market Florida Tile

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

kitchen floor

Regrouting Caution for Cement Grouts

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • emotive

    Florida Tile Introduces Emotive Ceramic Wall Tile

    See More
  • Songbird_Backsplash_FTISBD60G_3x12_Plumage-Dark-Pink_FTISBD10G_5x5_Whistling-White_01v.jpg

    Florida Tile Introduces the Songbird Ceramic Wall Tile Collection

    See More
  • Florida Tile's Cellar HDP

    Florida Tile Draws Inspiration from Northern Italy with Cellar HDP Ceramic Tile

    See More

Related Products

See More Products
  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP