The colder the climate, the colder the floor. Cold weather helps to perpetuate the sales of radiant heating in the northern and eastern parts of the country, but it doesn’t have to be a popular add-on in only those regions. There are multiple benefits that can make radiant heating a great upgrade for most anyone in the market, creating new areas of potential growth.
Jack Boesch, MP Global Products director of marketing, believes radiant heating is ideal for warmer climates, too. “In warm regions, where there is a lot of tile installed, retirees appreciate that extra bit of warmth that electric radiant heat underlayment imparts to the floor.”