• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Residential FlooringFlooring Installation ProductsFlooring Accessories

Radiant Heating: The Untapped Market

By Lauren Forshee
Radiant Heating
QuietWarmth underlayment can be installed under multiple types of flooring. Photo courtesy of MP Global Products.
Radiant Heating
Radiant floor heating is slowly rolling out into new markets. Photo courtesy of Nuheat.
Radiant Heating
Uponor believes residential remodeling is one area of growth for radiant heating. Photo courtesy of Uponor.
Radiant Heating
Radiant Heating
Radiant Heating
May 16, 2013
The colder the climate, the colder the floor. Cold weather helps to perpetuate the sales of radiant heating in the northern and eastern parts of the country, but it doesn’t have to be a popular add-on in only those regions. There are multiple benefits that can make radiant heating a great upgrade for most anyone in the market, creating new areas of potential growth.

Jack Boesch, MP Global Products director of marketing, believes radiant heating is ideal for warmer climates, too. “In warm regions, where there is a lot of tile installed, retirees appreciate that extra bit of warmth that electric radiant heat underlayment imparts to the floor.”

Radiant heating systems can be as relatively simple as underfloor mats, films or wires (electric heat) or as relatively complicated as heated water flowing through a system of underfloor pipes (hydronic heat). Radiant heating may often be a feature that many customers dream about, but could potentially be scared away by the price. However, according to manufacturers, simple systems can be installed under certain portions of the room, such as in a bathroom next to the sink. This allows the customer to keep costs down and use the system only where it is most needed.

There remains untapped potential in other areas as well. Boesch said he was seeing more opportunities in the residential remodeling markets. Mark Hudoba, LEED GA, senior product manager, Heating & Cooling at Uponor, agreed. “I see the segment continuing to remain strong in the luxury residential market, while expanding into the standard home and also the residential remodeling markets,” he stated.

Peter Thomson, director of sales, Nuheat, noted that radiant heating systems can offer unknown benefits to customers by being extremely versatile. “We are seeing Nuheat in conjunction with other radiant heating options (such as water) and also replacing heating systems like baseboard heaters, as homeowners prefer an invisible heat source.”

While tile is arguably the most popular choice for radiant heating, Boesch also saw opportunities for other types of flooring during a remodel. “Our QuietWarmth [underlayment] can be used under floating wood, laminate, and ceramic and porcelain tile flooring,” he said.

Hudoba also discussed the different types of flooring radiant can bring extra warmth to: “The vast majority of floor coverings, including hardwood, carpet, tile, slate, linoleum and even concrete, can be used with a radiant floor heating system.” It all comes down to understanding what the customer wants and what solution will work best for them, he added.

The bottom line. Manufacturers see a lot of room for growth across the southern states. Additionally, with the down economy more people are looking to finish floors themselves, creating untapped potential in the DIY and remodeling markets. Understanding what customers are looking for and offering solutions that they might not have originally considered are ways to enter into these untapped markets. Manufacturers say despite the bumpy economy, the future of the radiant heating market looks bright.

KEYWORDS: radiant heating

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

SolidTech R: Sustainable, High-Performance Flooring from Bottle to Floor

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the FLOOR Trends & Installation audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of FLOOR Trends & Installation or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Woodura Herringbone 2.0
    Sponsored byBjelin

    The Herringbone Floor of the Future

Popular Stories

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta

company branding

Branding and Marketing Strategies for Flooring Contractors

how to properly trowel adhesive

Flooring Adhesives Education: The Key to Preventing Costly Installation Failures


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Kitchen installed with WarmlyYours TempZone

    Flooring Retailers: The Benefits of Radiant Floor Heating

    See More
  • radiant heating

    6 Reasons Why Radiant Heating is the Best Option for a Home

    See More
  • Strata_Heat floor warming system

    Must-Have Flooring Installation Products | Radiant Heating Systems and Solutions

    See More

Related Products

See More Products
  • radiant.jpg

    Radiant Floor Heating, Second Edition

  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

See More Products
×
QuietWarmth underlayment can be installed under multiple types of flooring. Photo courtesy of MP Global Products.
Radiant floor heating is slowly rolling out into new markets. Photo courtesy of Nuheat.
Uponor believes residential remodeling is one area of growth for radiant heating. Photo courtesy of Uponor.

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP