• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Experience the Beauty of Motion and Photography with Milliken’s Moment Collection

May 31, 2013

Influenced by the concept of ‘art in memory,’ photography plays a key role in the Moment Collection introduced by Milliken’s global floor covering division. The collection is a journey through place and time where life is captured forever in our memory – awaiting our recall.

Designed by Kristin Gruenefeld, each image was carefully selected to reflect the energy, dramatic impact and scale, which occur naturally in large public spaces. As the nuances of the collection are revealed, the movement of line and shape bring the beauty of motion to life in an almost cinematic way.

The four Moment designs – Swept Away, On the Avenue, City Escape and Saturday Morning – take the visitor on a visual journey, while transitioning from public and interactive spaces to increasingly private, undisturbed areas.

Transition from public to private spaces

As we move through a property and transition from public to semi-public to private areas, the patterns in Moment transition with us. 

“The idea for this collection occurred when I started to think about the journey within a property and how design can reflect a customer’s experience throughout the hotel, casino, or convention center,” said Gruenefeld, designer for Milliken’s floor covering division. “From this thought, came the idea to merge photographic imagery and solid graphic elements, supporting the progression from shared public spaces through the gradual retreat into completely private spaces that are undisturbed.”

Swept Away- Dance, an art form that connects the body with the soul, is the focus of this design. Capturing the mesmerizing effect that movement has in creating unforgettable moments, Swept Away follows the natural beauty of dancers flowing organically across the floor. The contrast of black and white shades in the costumes offer a powerful and connecting effect within the design.

On the Avenue– Walking in the rain is the essence of this design. The rain becomes the barrier between passersby and other distractions; but it can also aid in mental concentration and clarity that may be diminished on a clear day. The silhouettes within On the Avenue offer a modern feel and also introduce characters to the piece – among them a mysterious woman and a young couple. 

City Escape- All are invited to become a part of this design, part of the moment. The City Escape image creates intrigue and draws a visitor in through the effects of perspective and motion. Just like each commuter, observers will find themselves immersed into the city making a connection with it and those who inhabit it. 

Saturday Morning– Immediately embrace the natural energy of the Saturday Morning design. The sound of the spokes turning.The blur of the wheels in motion. The breezes as the riders pass by. Saturday Morning features a retro, nostalgic image to contemporize the design and make it relevant in today’s spaces.

A wide range of varying gray tones keeps the focus on the movement within the design and allows the viewer to create their own visual journey. A journey inspired by a moment in life.

Available in broadloom and tile, these image-based designs are comprised of colors and dimensions not typically seen in conventional carpet. “Through the Moment collection, we are continuing our commitment to bring new ideas and innovations to the market with our unique design capabilities,” said Tracy Francis, hospitality market manager for Milliken’s floor covering division.

Moment is PVC free and manufactured by Milliken, a carbon negative carpet company that meets aggressive goals, including zero waste, carbon negative and green energy initiatives.  Additionally, the collection contributes to LEED and other green building certifications.

KEYWORDS: broadloom carpet designers Milliken modular carpet tile

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Milliken Whale Song collection

    Milliken Captures Sounds of the Sea with Whale Song in Four Patterns

    See More
  • p

    Milliken's Moment Named Hospitality Flooring Winner

    See More
  • Milliken’s Linen 2.0 Collection Brings Classic Textile Design to the Floor

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP