It has often been said that nowadays in order for a flooring store to be successful it needs to do more than just sell floors. Rather, it needs to become a one-stop shop and separate yourself from the competition.
But what exactly does that mean? The answer may surprise you as the concept has a different meaning depending on the dealer. For some it could be branching into new product categories, for others it is the aspect of providing service that goes above and beyond customer expectations, and for others it could mean becoming more immersed in the community by using their stores as gathering places for events that may or may not have anything to do with sales but generate a goodwill attitude among the residents.