• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Commercial FlooringResidential FlooringHardwood Flooring

Green: Wood

Sustainability and Design Trends in Hardwood, Cork and Bamboo

By Michael Chmielecki
GreenWood_Img1

When it comes to sustainability, Armstrong utilizes 99% of the wood it processes.

GreenWood_Img2

Shaw’s Montgomery hand-scraped hardwood flooring in Palomino.

GreenWood_Img3

All of Mohawk’s wood products are Lacey Act compliant.

GreenWood_Img4

Mannington describes Hayworth, pictured here in Platinum, as a “natural and neutral floor.”

GreenWood_Img5

The Authentik Series by Lauzon features dramatic grain patterns and a softly textured, low-gloss finish.

GreenWood_Img6

PreOil White Oak, part of Preverco’s SolidGenius XL platform of 7-inch by 7-foot boards.

GreenWood_Img7

Mullican Flooring’s San Marco, a collection offered in random 6-foot planks.

GreenWood_Img8

Pictured is Old Maple Rock Cliff, part of Mirage Floors’ Imagine Collection.

GreenWood_Img9

Teragren’s Vantage II bamboo flooring features an FSC-certified Xcora strand bamboo wear layer over an eight-ply FSC-certified eucalyptus core.

GreenWood_Img10

Wellmade Performance Floors bamboo flooring in a hickory visual.

GreenWood_Img1
GreenWood_Img2
GreenWood_Img3
GreenWood_Img4
GreenWood_Img5
GreenWood_Img6
GreenWood_Img7
GreenWood_Img8
GreenWood_Img9
GreenWood_Img10
November 1, 2013

Consumers looking to keep the planet healthy and green may have questions in regards to a flooring product’s overall sustainability. It is important to note all flooring categories can claim environmental attributes that make them greener, as manufacturers across the industry have evolved their products and processes to create as small a footprint as possible.

Floor Trend sasked several manufacturers of hardwood, cork and bamboo to share what their companies are doing to create environmentally friendly products. Since sustainability is important but still not the most important concern for residential consumers, executives were also asked to weigh in on the design trends they are seeing. (Editor’s note: Companies are listed in alphabetical order to avoid favoritism.)

Armstrong/HomerWood. According to Sara Babinski, principal designer, scraped hardwoods are still hot. However, consumers are slowly moving away from exotics back to domestics. “The visuals of choice are typically domestic species we know and love —oak, hickory, walnut and birch. The knots, mineral streaks and graining are in demand.”

On the sustainability side, Armstrong uses “99.9% of the wood we process, so nothing is wasted,” noted Milton Goodwin, vice president, product management-hardwood. “Armstrong’s responsible forest management strategy requires we employ practices that protect the communities and environments where we extract, process and manufacture wood and wood products.” The company is also a member of Appalachian Hardwood Manufacturers, which administers the Verified Sustainable program.

The HomerWood brand also practices sustainability, according to Wendy Wescoat, marketing manager. “HomerWood’s hardwood products are manufactured using wood sourced locally from the Appalachian mountain region. Our floors are produced with zero waste and are CARB II compliant with zero off-gassing, no urea formaldehyde and no volatile organic compounds (VOCs).”

Boa-Franc. Luc Robitaille, vice presidnet of marketing for Boa-Franc, maker of the Mirage Floors brand, is seeing consumers gravitate toward wood floors with character marks and color variations. “Hickory and white oak are certainly among the hot species which fit this trend and so are our Handcrafted Oak and Aged Maple from the Sweet Memories Collection.”

The company is also serious about sustainability, he added. “Mirage Lock is made of HDF containing wood that is from 100% pre-consumer recycled fibers, and fully complies with CARB. Mirage Engineered products are also CARB compliant. Our Nanolinx finishes, including the Nanolinx Commercial finish, release no VOC or formaldehyde. Mirage also offers a variety of products that can help earn LEED credits. We have Forest Stewardship Council (FSC)-certified products and we ensure full compliance with the Lacey Act as well.”

Lauzon. Nathalie Lambert, director of marketing, said customers are looking for low gloss or matte finishes. “Softly textured matte surfaces have practical benefits as they help conceal wear and tear.”

Regarding sustainability, Lambert added: “Lauzon applies best-in-class sustainable practices in the management of its forests. In keeping with high environmental standards, Lauzon has been converting its wood residue into highly efficient, clean-burning wood pellets. In the fall of 2012, the company invested in groundbreaking scanning technology that brings greater automation and precision to the wood-cutting process. It allows Lauzon to convert previously used wood into flooring products.”

Mannington. According to Dan Natkin, director of laminate and hardwood business, hardwood planks are trending toward wide widths. “3- and 5-inch are standard, and now everything is migrating to wider than 5-inches.” He also sees the color palette moving from chocolate browns to natural and gray tones.

Mannington is “proud of its sustainability efforts,” he added, including as one of the original members of the National Wood Flooring Association’s (NWFA) Responsible Procurement Program (RPP), practicing “continuous in-sourcing” and seeking out “improved product yields and investments to drive better usage of the raw materials.”

Mohawk. Tammy Perez, senior brand manager, said the look of scraped hardwoods is changing. “Hardwood design trends are evolving from the heavy scrape to the subtle wire-brush texture that is so versatile.”

The majority of Mohawk’s hardwood are LEED-certified and domestically produced, with FSC-certified products available. Additionally, all Mohawk hardwood products are Lacey Act compliant. she added, “Mohawk’s domestically produced engineered hardwood products are manufactured using PureBond Technology, which eliminates additional formaldehyde emissions associated with urea formaldehyde adhesives. Mohawk also reclaims wood from torn-down buildings and converts it into premium floors.”

Mullican. Brian Greenwell, vice president of sales and marketing, said consumers are not only looking for wider planks, but longer ones as well. “A number of our solid and engineered collections offer planks available in 4-, 5- and 7-inch widths. Mullican’s San Marco and Ponte Vedra collections feature the industry’s first random 6-foot planks.”

Mullican is one of the original members of NWFA’s RPP program, and voluntarily participates in Appalachian Hardwood Manufacturers’ Verified Sustainable program, he noted. Additionally, in 2012 the company shifted much of its engineered manufacturing from Asia to a renovated facility in Johnson City, Tenn. “This decision served to eliminate a substantial portion of overseas shipping, which in turn reduces our global footprint.”

Mullican also recycles manufacturing waste byproducts at all four of its plants. “We make kiln sticks out of our edgings and sell the dust to other manufacturers who use it to make particle board. The waste and dust can also be ground and used as boiler fuel or fuel pellets. Absolutely nothing goes to waste.”

PG Model. Dominique Lauze, territory manager, commented, “We see the market changing and accepting a lot more characters in the grading. They want the floor to look as natural as real wood.”

The company has been FSC-certified since 2005. Among its other sustainability efforts, “we have partnered with Scierie Dion in 2010, one of the most efficient sawmills in Quebec. This strategic move helps us to better control our lumber needs, and helps us get over 80% of our lumber needs within an 80-mile radius. We recycle 100% of recyclable material in all our plants and offices. The VOC emissions for our prefinished polyurethane products are 10 times under the GS-11 standards.”

Preverco. Hardwood is being used more to help accent a room, said Etienne Chabot, vice president of marketing. This is leading to a wide range of new looks. “Some of our customers want dual tones, brushed textures or our unique wave texture.”

Chabot said hardwood is sustainable and renewable by its very nature. “On top of this, Preverco supports the following initiatives: FSC, SFI (Sustainable Forestry Initiative) and PEFC (Programme for the Endorsement of Forest Certification). We also recover all wood debris from the manufacturing of our products to heat our plant during winter and heat our dryers the whole year.”

Shaw. “We’ve noticed the pendulum has begun to swing back toward lighter colors including sun-bleached blondes as well as driftwood-inspired gray-browns found in white oak, walnut and maple although darker woods such as hickory are still very much in use,” said Emily Kiker Morrow, director of color, style and design.

All of Shaw’s hardwood products are Cradle to Cradle certified and meet GreenGuard certification for good indoor air quality. “In the hardwood manufacturing process, Shaw has taken a very aggressive approach to reducing waste and improving yields,” stated David Wilkerson, corporate director of sustainability and product stewardship. “One of the ways Shaw has been able to reduce waste is by utilizing technology and automation to streamline the manufacturing process where it makes the most sense.”

 

Cork and Bamboo’s Green Story

Cork and bamboo each have their own unique sustainability story. To that end, Floor Trendsspoke with a few leading manufactures to get their take on being green.

Amorim. While not technically a hardwood, cork is certainly a relative, with the material harvested directly from the bark of the cork oak tree. Similar to hardwood, consumers of cork are looking for wider, longer planks. “We introduced our new 48-inch-long cork plank visuals in 2011 (36-inch was the previous standard). During this same timeframe we increased the width of the planks from 41/4- to 51/2-inches wide,” remarked Tim Tompkins, national marketing director.

In regards to sustainability, he noted, “In addition to all our flooring products being GreenGuard and LEED certified, our latest innovation involves a technological breakthrough in urethane finish technology that increases the strength and durability of the Wicanders Artcomfort product line. This solvent-free and formaldehyde-free urethane technology also excludes monomer emissions.”

Teragren. Bamboo is, at best, a distant cousin of hardwood. While routinely confused as a hardwood product, bamboo is in fact a tall, woody grass. Caitlyn Kari, marketing communications manager, said bamboo consumers are looking for lighter colors and a range of textures.

For sustainability, she added, “Working with bamboo, a rapidly renewable material with high levels of carbon sequestration, our products are already very sustainable to begin with. To extend that we have been diving into alternative finish options, such as our new Visions and Vantage II lines that feature a high-performance oil finish that is VOC-free.”

Wellmade. Steve Wagner, director of sales and marketing, sees natural color grades with distinctive color variations a growing trend in bamboo flooring. “Wellmade has also released the Old Growth Series, featuring character-driven reclaimed visuals printed on a bamboo substrate.”

He added, “As a member of the grass family, bamboo is harvested at maturity every five to seven years. Bamboo regenerates naturally, without replanting and in the case of strand woven flooring, almost the entire stalk is used from tip to trunk. In addition to solid strand flooring, Wellmade also produces engineered strand using plantation grown Eucalyptus for a more eco-friendly and sustainable plywood base.”

KEYWORDS: bamboo flooring building materials health and wellness National Wood Flooring Association (NWFA) sustainability

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Michael chmielecki 200px

Michael Chmielecki wrote about the floor covering industry for BNP Media for more than ten years. As editor of Floor Covering Installer and senior editor of Floor Trends, he always sought ways to better connect and inform the installation and contracting community. Mike has a degree in journalism from the University of New Hampshire.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • IVC-US-Moduleo-Embellish-flooring

    Floor Trends Trend Report: Design, Technology and Sustainability

    See More
  • Residential, Commercial Cork Flooring is Growing Up

    See More
  • ShowsEvents.jpg

    A Spirit of Collaboration in the Flooring Industry

    See More

Related Products

See More Products
  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

  • radiant.jpg

    Radiant Floor Heating, Second Edition

See More Products
×
When it comes to sustainability, Armstrong utilizes 99% of the wood it processes.
Shaw’s Montgomery hand-scraped hardwood flooring in Palomino.
All of Mohawk’s wood products are Lacey Act compliant.
Mannington describes Hayworth, pictured here in Platinum, as a “natural and neutral floor.”
The Authentik Series by Lauzon features dramatic grain patterns and a softly textured, low-gloss finish.
PreOil White Oak, part of Preverco’s SolidGenius XL platform of 7-inch by 7-foot boards.
Mullican Flooring’s San Marco, a collection offered in random 6-foot planks.
Pictured is Old Maple Rock Cliff, part of Mirage Floors’ Imagine Collection.
Teragren’s Vantage II bamboo flooring features an FSC-certified Xcora strand bamboo wear layer over an eight-ply FSC-certified eucalyptus core.
Wellmade Performance Floors bamboo flooring in a hickory visual.

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP