Residential replacement remains an area of growth for flooring retailers, but for those looking to expand their sales beyond remodels, the restoration side of the business can offer ample opportunities. Traditionally, that meant developing a relationship with a restoration contractor and hoping he throws some subcontract work your way. However, another option is available: TradePRO’s Certified Flooring Replacement Network (CFRN).
Mike Lees, president of TradePRO, has 20 years of experience in the property claims management business. His vision for TradePRO, which he launched in 2009, is to connect a network of certified service providers with national insurance carriers for a range of repair and replacement services, including flooring. “Traditionally, flooring dealers have been locked out of insurance opportunities,” Lees said.