'Prosumers' Put Greater Emphasis on Green and Sustainable Issues

A survey conducted by Havas Worldwide, an international marketing company, and published in December 2013 finds that consumers are placing greater emphasis than ever on how green and sustainable companies are when making product selections. The survey was conducted in 2012 and involved more than 10,000 respondents in 31 countries.

According to the researchers, these findings are coming at a time when consumers, both B2C and B2B, have more choices than ever when selecting products and services. The researchers labeled these proactive consumers as "prosumers," helping to differentiate them from more traditional, mainstream consumers.