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Editorial

Selling Green Can Put More Green in Your Pocket

By Matthew Spieler

When it comes to the green movement, at least within the building industry, there is no argument environmentally friendly companies and sustainable products will win out over those that aren’t.

From local and federal mandates to corporations seeking to “do the right thing” by showing they care for the environment, the green movement is alive and well in the specified contract world. In fact, the difference between getting a particular product used is largely based on how it and the company stack up to a myriad of sustainable criteria when compared to others competing for the same job.

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