Quick•Step to Sponsor Surfaces' Social Media Lounge

Quick•Step is showing its support for the new Social Media Lounge at the upcoming Surfaces 2014 tradeshow by serving as flooring sponsor for this new area of the exhibition floor, laying Steele Chestnut flooring from its newly launched Dominion Collection throughout the lounge area.  The new Social Media Lounge was designed by Surfaces’ show management to serve as a relaxing, casual meeting place on the show floor where attendees can tweet, blog, pin, instagram or facebook live — about all of the exciting happenings on the show floor!  As a dynamic part of its own comprehensive brand marketing program, Quick•Step employs a multi-faceted social media strategy, including effective use of many different social media channels such as Facebook, Twitter, Pinterest, Houzz, and YouTube.

“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick•Step’s parent company).  “Social media is here to stay and savvy brands like Quick•Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is effective — and, in most cases, an economical marketing tool also.”