Quick•Step's Pinterest account provides decorating ideas and design inspiration.

Quick•Step is making successful connections with thousands of consumers through the social media arm of the its robust digital marketing program, according to the company.

“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick•Step’s parent company. “Innovative brands like Quick•Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s also an economical marketing tool.

According to Thorn-Brooks, as part of the company's comprehensive digital marketing program, Quick•Step uses social media to increase overall brand awareness, reach a large number of consumers with a specific message in a timely manner, and motivate consumers to positively respond to a call-to-action. An additional and very important benefit is that social media taps into many consumers’ need for validation. A large number of consumers are highly influenced by the endorsement of an “expert," such as Quick•Step’s celebrity designer, Erinn Valencich who is prominently featured in its social media endeavors, when considering the purchase of a product or service. Also, many people want to canvass the opinions and approval of their own family and friends when considering a major purchase, such as the addition of flooring to their home.