How many times have you heard the advice you just can’t win competing with the big box guys—the Home Depots and Lowe’s? Nearly every flooring retailer has heard this advice way too many times and, for the most part, it’s absolutely sound counsel—just look at the number of used-to-be retailers out there are, the ones that tried and have fallen by the wayside over the past six or so years.

Certainly there are exceptions to the rule and we had an opportunity to visit one of those when we were in Philadelphia recently to attend the Greenbuild expo and conference.