The biggest objection I hear from flooring dealers about becoming immersed in social media has to do with time. Their days are busy enough without having to add another layer of work that seems overwhelming when new social networks seem to keep popping up every other day. What’s a retailer to do?
I understand the objection completely. Time is a finite resource to be managed carefully. Keeping up with so many platforms seems exhausting and the return questionable. Better to focus on the business.