In the world of “smart” everything, Lauzon’s Pure Genius is the first smart wood floor because of its ability to improve indoor air quality. Pure Genius is specially-formulated using a patented titanium dioxide technology that is activated by natural or artificial light and by the movement of air to decompose bacteria, viruses and molds, and reduce potential carcinogens. Studies show air in rooms installed with Pure Genius is up to 85% cleaner than spaces without the flooring.