• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Houzz Survery Reveals Flooring Among Top Remodeling Projects

Houzz
May 20, 2014

With the exception of millennials, the majority of U.S. homeowners (66%) who are remodeling plan to stay in their home for the long term, according to the third annual Houzz & Home survey with more than 135,000 respondents in the U.S. among the 190,000 respondents globally.

When it comes to replacement projects, flooring/paneling/ceiling are most popular at 27%, followed by windows/doors (22%) and roofing (15%).

According to survey results, fifty-three percent of U.S. homeowners say they are remodeling to increase the resale value of their home but have no plans to move in the next five years, and just 16% plan to sell their home in the next two years. While homeowners remain cautious about the economy, three quarters (74% ) said their local housing market has improved, and there was a significant drop in the percentage of homeowners who said funding their renovation project or staying on budget was a challenge this year (19% versus 27% in 2013). Those who report a significantly improved local housing market are more than twice as likely to be planning to remodel (42%) than they are to move (16% ) in the next two years.

Among those planning to remodel, one in five (22%) feel that prices are rising too fast to consider moving at this time, and a quarter (24%) would prefer to move but say remodeling their home makes more economic sense. When it comes to buying a home, high home prices are particularly prohibitive for homeowners in the West (26%) with San Jose, Calif. and San Francisco, topping the list at 39% and 36%, respectively, and for single homeowners (29%). Millennial homeowners are more likely than other age groups to aspire to move to a new home in the next five years, and 36% of them are remodeling to increase home value with an eye on moving to their next home. Only a quarter of respondents in all other age groups are similarly motivated.  

Cash remains the dominant source of financing across all age groups and areas of the country, with 80% of homeowners saying they paid for their last remodeling project out of pocket. Millennials were more likely to borrow from friends and family to pay for their recent project compared to other age groups (4% versus 1%, respectively), and are more likely to have used a credit card (30%) to finance their last remodeling or building project than other age groups (21%).

“The investment that people make in their homes is not only a financial one, it’s also a very emotional one,” said Liza Hausman, vice president of Community for Houzz. “Rather than opting to move, the majority of Houzz homeowners undertaking renovation projects are choosing to do so because they want to stay in their home, not because they can’t afford to move. Significantly more homeowners on Houzz are able to fund their remodeling projects this year compared with last year, and we see them investing to create a home that meets their needs now and for the long-term.”

Bathrooms and kitchens are the most popular renovation projects again this year, with 26% of respondents planning a bathroom remodel or addition, and 22% lanning a kitchen remodel or addition in the next two years. Kitchens continue to receive the highest share of dollars overall with U.S. homeowners spending an average of $26,172* to remodel this space. Homeowners in the Northeast and West, who tend to spend more on their renovation projects and have larger project scopes overall, spent an average of $32,155 and $29,411, respectively on their kitchens (versus $23,946 in the Midwest and $21,894 in the South). The study also found that homeowners are ‘doing more with less,’ with 76% saying that they retained their home’s existing footprint in their last remodeling project. Those with homes larger than 4,000 square feet are are twice as likely to make additions of 1,000 square feet or more (10% versus 5%, respectively).

Other Key U.S. Findings:

• From initial research to the start of construction, homeowners spend six months to a year planning for big ticket renovations projects including custom home builds (12.6 months), complete home remodels (9.7 months) and kitchen remodels/additions (8.3 months)

• Top challenges for homeowners renovating are finding the right products (39%), defining their style (28%), making decisions with spouse/partner (25%) and educating themselves (22%). Millennials had more trouble defining their style and making decisions with their spouse or partner (43% and 34%, respectively) than other age groups

• Homeowners who plan to hire a professional service provider over the next two years are most likely to hire a general contractor (52%) and a carpet/flooring professional (34%)

• In addition to paint (45%), respondents are most likely to purchase accessories (36%), lighting (35%), and interior furniture (31%) in the next six months

• A flooring/paneling/ceiling addition or replacement was among the top 5 renovation projects for homeowners with 27% of respondents saying they completed a project over the past five years 

• The average spend for a flooring/paneling/ceiling addition or replacement is $5,684

• 34% of homeowners planning a project in the next two years plan to hire a flooring professional

• 28% of homeowners plan to purchase flooring in the next 6 months (and 29% plan to purchase rugs)

• Flooring/paneling/ceiling addition or replacement projects are the second most popular project for millennials (25%) following bathroom additions or alterations (27%)

View the full report here

*Mean spend is among those who hired a pro/mix and DIY to complete all or part of their project. It also includes both major and minor renovation projects.

KEYWORDS: flooring industry news housing market

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

More Videos

Popular Stories

Schluter waterproofing system

Waterproofing Wet Areas: Three Essential Methods to Protect Your Bathroom and Shower Installation

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

Starnet 2025 Carlsbad CA

Future-Proofing Success: How Starnet Members Are Building Resilient Flooring Businesses


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Caroline-Sharpnack-Houzz.jpeg

    Houzz Reveals Top 6 Emerging Home Design Trends

    See More
  • Feature Image

    Houzz Remodeling Study Shows Flooring Most Popular

    See More
  • Study shows flooring projects among most popular for ‘11

    See More

Related Products

See More Products
  • 2025-BNi-REMODELING-CV.jpg

    BNi Building News Remodeling Costbook 2025 (Print Edition)

  • repair.png

    2025 National Repair & Remodeling Estimator

See More Products
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP