Technology. Say the word and a majority of flooring professionals automatically tune out—a similar phenomenon happens when I mention chores to my teenage daughter.

A while ago I was asked to host a discussion on “5 Ways to Boost Business Performance Through Technology.” Attendance was embarrassingly sparse. I will admit I may not be the most entertaining public speaker, but I think if the presentation had been called “Guaranteed: More Sales in 3 Easy Steps,” or “Secrets of Floor Covering Millionaires,” attendance would have been a different story.