Surya received an Icon Honor Award for Technology Innovations and Best of Floor Award at the Atlanta International Area Rug and Gift & Home Furnishings markets held earlier this month.
The home accessories brand received the Icon Honor Award for Technology Innovations in recognition of its comprehensive social media presence and strategy. Surya’s broad-reaching social media program includes regular postings of relevant content across multiple platforms, which can be shared by customers to generate brand awareness, showcase thought leadership and drive rug and accessory sales. The brand, which uses the “suryasocial” moniker on all of its social media sites, achieved several key milestones in 2013, including reaching 100,000 likes on Facebook, 5,000 followers on Pinterest and the launch of an Instagram page, according to the company.
Surya was also recognized by AmericasMart for outstanding visual presentation in a permanent showroom with the Best of Floor Award for its themed showroom, which showcased a range of trends, including Modern Craft, Botanical, Heirloom and Metallic—unifying the vignettes, window displays and building lobby through use of an eye-catching bright pink color with orange and tan accents. This marks the third time that Surya has won the Best of Floor award.
“The Surya team works tirelessly to thoughtfully represent the depth and breadth of the Surya brand across all promotional mediums, whether that’s our social media platforms, showrooms and exhibit spaces or trade advertising," said Satya Tiwari, president, Surya. "Our aim is not only to simplify the design and merchandising process for our designer and retailer customers but also to educate them on the power of social media and inspire them with fresh and innovative ideas that can be easily replicated.”
The Icon Honors are sponsored by AmericasMart Atlanta, along with the Gift & Home Trade Association and Progressive Business Media. Honorees are selected by experts from the world of design, manufacturing and product development. AmericasMart Visual Display Award winners are determined by a panel of independent design and visual merchandising professionals.
For more information, visit surya.com.