• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Commercial FlooringResidential FlooringColumns

Editorial

2014 Wasn’t As Bad As You Think

By Matthew Spieler
Matthew Spieler
December 5, 2014
Before anyone goes crazy, first let me say, yes, I understand this has been a tough year, much tougher than just about anyone thought it would be after the way 2013 finished.

The year began with much of the country enveloped in a deep freeze with lots of snow and ice to boot, and that essentially stopped consumers from purchasing new floors for their homes, and it put a halt to many commercial projects that were planned for the first quarter.

In the commercial sector, once the country thawed, business certainly picked up, and more so than many anticipated as the projects that were put on hold came back to life. In fact many contractors I spoke with found themselves with twice the amount of work they expected and were scrambling to find crews to do the extra work. In some parts of the country there are contractors saying they are “cautiously optimistic” for the first time in over five years that business is moving in the right direction.

Granted, the residential sector never really took off the way it did in 2013 and along with sales being tough to come by so were margins, which continue to get squeezed with all products and projects—but that was the case last year and since the Great Recession started so it shouldn’t come as any surprise.

In speaking with dealers across the country, while many said the year has certainly been tougher than they projected it would be they also concede they will finish the year up a few percentage points over 2013. For the better retailers the numbers are higher, but across the board it seems as if the industry will end up 2% to 4% over last year.

While that is certainly not setting the world on fire, people need to take a step and back and remember a few things. First, 2013 was the best year most businesses and the industry as a whole had in at least six years. And yes, it was a very robust year for most as the housing market was the strongest it’s been in years and commercial spending started picking up in areas that had been stagnant since the economic downfall.

Second, we need to forget the early part of the 2000s. Those years were true anomalies, and the chances of having a sustained stretch of business like that may never happen again in our lifetimes.

Third, we need to remember our history, which is the industry generally grows 2% to 4%. To put it another way, it will roughly mirror the country’s GDP, which is why flooring is used as a key economic indicator.

Now, also consider if 2013 was said by many to be their best in six or so years and this year they did better, wouldn’t that mean 2014 was your best year in seven or so years?

Was it as robust as you thought it would be? No. Was it far tougher than you thought it would be? Yes. In the end, did you have a better year than the previous 12 months? For most, the answer is, yes—even if you are up just 1% over 2013 it still means it was a better year than one of the best you had in recent memory.

The point is, 2014 was harder, and maybe not as rewarding as you hoped it would be, but when you take a step back and look at it from a bird’s eye view, it really wasn’t as bad as you think.

KEYWORDS: flooring business news flooring retailers market trends marketing and sales

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Matthew spieler 200px
Matthew Spieler is the former editor of Floor Trends.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Floor Coverings
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

More Videos

Popular Stories

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met

Installation Awards - Vote Now!

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Matthew Spieler

    You May Think You've Read This Before

    See More
  • Matthew Spieler

    Ringing in the Year with Optimism

    See More
  • Starnet

    Starnet Members, Suppliers Rally Around Each Other as Business Grows

    See More

Related Products

See More Products
  • BNI Interiors Square Foot Costbook 2025 Edition

    2025 BNI Interiors Square Foot Costbook

  • floorfinishes.jpg

    Environmental Impact of Materials: Floor Finishes

See More Products

Events

View AllSubmit An Event
  • June 9, 2025

    NeoCon 2025

    A trade show for the commercial interior design industry.
View AllSubmit An Event
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP