Beaulieu Patterns New Carpet Launches on “Dealer Family” Feedback

Consistent with its “Family Owned, Family Focused” theme, Beaulieu America product introductions for January are heavily influenced by input from its “Dealer Family," according to the company.

Last summer, Beaulieu sent 22 corporate executives to each of its sales regions for over 100 face-to-face ‘family meetings.’ “We also gathered feedback from over 400 additional dealers through a digital survey," said Karel Vercruyssen, president and CEO of Beaulieu. "The goal was to determine how we could better serve our family of dealers.”