Last year, Mohawk Industries told its aligned dealers with the recession over they needed to “Own the Moment.” For 2015, executives said now it’s time to “Own the Experience” as the industry’s largest manufacturer leveraged the name of its annual Solutions convention to roll out a bevy of innovative products and services designed to drive consumers into retail stores ready to purchase its flooring.
With a packed house of ColorCenter and Floorscapes aligned dealers in attendance, Jeff Lorberbaum, Mohawk’s chairman and CEO, said the mill is in the “strongest position ever in our history.” While 70% of its business is in the U.S., the $8 billion company has its footprint in over 150 countries, which “gives us better ideas for bringing innovative products and services to market for you.”