Invista received the Department of Marketing at Georgia State University’s J. Mack Robinson College of Business and Atlanta Business Chronicle's Marketing Award for Excellence (MAX Award) for its Stainmaster PetProtect carpet and cushion system.
“We are honored to receive a MAX Award for our integrated marketing campaign centered on engaging retailers and consumers in the UnShame Your Pet movement," said Melissa Minihan, vice president of marketing for Stainmaster carpet. “Stainmaster PetProtect carpet and cushion system allows pets to live guilt free in their homes.”
The UnShame Your Pet campaign delivered a 30% increase in engagement rates, salience and persuasion versus competitors in the market during 2014. Based on volume and market share growth, Invista said Stainmaster PetProtect carpet and cushion system is one of the fastest growing new products in the soft flooring category.
For more information, visit invista.com.