Quick•Step Continues Sponsorship of Etixx Pro Cycling Team
Quick•Step has recently renewed its long-standing sponsorship of the Etixx–Quick•Step Pro Cycling Team.
Last year, the team was known as “the winningest team” for the third year in a row, thanks to 68 overall wins during 2014. The team is made up of 27 athletes of 12 different nationalities.
"Quick•Step has been there since the very start of our team," said Patrick Lefevere, CEO of Etixx. "I believe our loyal and mutually beneficial partnership with Quick•Step is one of the most powerful in cycling. Quick•Step is part of the DNA of this team. Together we have written some great pages in cycling history and I’m sure there
will be more to come throughout the next two years. We'd like to thank Quick•Step for their continued trust in us, as a team and as an important way to increase their brand awareness.”
According to Lefevere, Quick•Step’s international sponsoring strategy has been pivotal in enhancing the reputation of the Quick•Step brand.
Etixx is a World Tour cycling team established in 2003. Since its inception the team has captured almost 500 victories including 14 Monumentum Classics, four Road World Championships, five ITT Road World Champions, two TTT World Championships, two World Cups and an Olympic Title, according to Lefevere.
For more, visit us.quickstep.com.
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