PRSM White Paper Highlights the Importance of Clean Retail Environments
The Professional Retail Store Maintenance Association (PRSM) released a white paper, The Evolution of Cleaning in Retail: The New Normal, which explores the importance of cleanliness and how retail facility professionals can help brands meet both shopper and brand cleaning standards in a cost efficient manner that provides a clean safe store environment for both shoppers and sales associates.
A largely unappreciated aspect of maintaining retail stores, cleaning plays a very important role in the success of a business, according to Dan Wagner, director of facility service programs for ISSA – The Worldwide Cleaning Industry Association. In a survey conducted by the association, 95% of shoppers reported that unclean restrooms and unpleasant odors would influence shopping decisions along with dirty floors, spills or stains, dirty shopping carts and other factors.
"Shoppers want to feel comfortable when visiting a retail environment and ensuring that a store is clean and healthy is a crucial part," said Wagner.