According to the U.S. Houzz Bedroom Trends survey of more than 1,500 U.S. homeowners using Houzz who are in the midst of, are planning, or recently completed a bedroom renovation or decoration project, 1/3 of homeowners renovating or decorating their master bedrooms want to create a more romantic or intimate environment.

In relation to flooring, homeowners are split on hardwood or carpet, according to the survey. While renovators are more likely to opt for hardwood than carpet for their updated bedroom flooring, (38% vs. 26% of stand-alone decorators), decorators prefer carpeting to hardwood (49% vs. 30% of renovators).

“This study sheds more light on an important link between renovations and decorating,” said Nino Sitchinava, principal economist at Houzz. “The findings show that nine in 10 bedroom renovations are followed by redecorating, and nearly half of bedroom decorating comes after a renovation. Even with stand-alone decorating projects, the line between heavy-duty decorating and light renovations is quite blurry, with features such as flooring and lighting being upgraded by many, even during stand-alone decorating projects.”

Homeowners are also making extensive changes to their master bedrooms—over half of renovating and decorating projects are major in scope (57% and 55%, respectively). One in five renovating homeowners is increasing the size of the master bedroom (21%), and more than half of those tackling their closets during the renovation are increasing square footage (59% on average, jumping to 83% in the Midwest).

Additional findings include:

•Time for a Change: More than half of homeowners surveyed are changing the style of their master bedroom (54%). Homeowners describe their old rooms as either traditional in style or “no-particular-style” (64%), while renovated and redecorated bedrooms emerge as contemporary, modern or transitional (45%).

•Calming Colors and Prints: Homeowners gravitate toward shades of white, cream, gray and blue in their updated master bedrooms (33%, 31%, 31% and 29%, respectively). While more than a quarter do not choose to include a strong pattern in the master (27%), floral and geometric prints are popular with many (21% and 17%). 

•The More Pillows, the Merrier: Among the 67% of decorating homeowners who are updating bedding, decorative pillows are a top update (75%). Homeowners will accessorize with four decorative pillows on average, and 40% have five or more decorative pillows.

•Reading Is Fundamental: In terms of function, a master bedroom in which it is easy to read trumps a space that is ideal for watching TV and movies (24% versus 16%). One in seven homeowners updating the decor in their master bedroom is adding books (14%). 

•Investing in Bedrooms: A quarter of homeowners are budgeting or spending $10,000 or more on master bedroom renovations (26%), and one in five is spending $5,000 or more on decorating projects (19%), across all project scopes.

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