Nourison Launches Nico Home Décor Division
Nourison has launched a division of area rugs and home accents called Nico Home.
According to the company, the division will offer a wide range of styles to suit every taste from traditional to contemporary. Products are offered at various price points starting at $199 to $1999 for a 5 x 8-foot rug and have all the design, quality and greater perceived value customers have come to expect from Nourison.
The division will be supported with innovative displays with compact footprints and selling tools to make it easier for customers to shop and retailers to support. These displays will be backed by one of the largest back-up inventories in the industry. Collections will also include area rugs and home accents that offer fashion-forward designs from Michael Amini and texture and style from Joseph Abboud.
“Nico Home is an exciting new offering from Nourison. We have curated a beautiful range of products that will be attractive for both discerning tastes and casual shoppers. We have developed this division to be easily offered and sold by any retailer, big or small, without having to be an expert on floor coverings,” said Alex Peykar, president at Nourison.
Nico Home will be shown at the upcoming High Point Market in October. It will be part of Nourison’s expanded showroom on the ground level of the IHFC building. The division will be supported by a new team of sales professionals managed by Tommy Leflein, vice president of sales, Nico Home.
For more information, visit nourison.com.