Marmomacc's 50th Addition Shows Growth
Marmomacc closed its 50th edition at Veronafiere hallmarked by growth, according to show organizers.
In just four days, the event attracted 67,000 specialist operators—3% more than visitors at last year's show. The international character of the event expanded even further, with international attendance up to 57% of total from 150 countries, five more than in 2014, according to organizers.
The event featured 1,524 companies (occupying a show area of more than 828,821 square-feet, including 936 from 55 countries—with debuts by Albania, Bosnia and Herzegovina, Cameroon, Venezuela and Georgia.
There was also a positive performance in regard to organized delegations, which this year came from 55 states—11 more than the last edition of Marmomacc.
In keeping with its traditions as a venue promoting trade in natural stone field, Marmomacc set a new record for the number of buyers arriving from Europe (Germany and United Kingdom in particular, followed by Spain and France), with a significant increase in visitors from the U.S., Canada, India and Australia, as well as Israel, Poland and Iran; figures for incoming operators from Turkey, Russia, Brazil, China, Morocco and Egypt were consolidated.
"This result is doubly rewarding for us," said Ettore Riello, president of VeronaFiere. “First and foremost, we have achieved all the goals we set for ourselves for the 50th edition in terms of qualified attendance, trade delegations and professional operators, with across the board increases that helped create important and new business development opportunities and partnerships for our customers and for Veronafiere itself alike. Secondly, we demonstrated to the government the validity of our conviction of the exhibition tool and its high-profile events as a vital asset for business by SMEs, especially in terms of exports, thereby including Marmomacc—on the strength of major results achieved in the course of fifty editions and its high level of internationality—in the Special Made in Italy Promotion Plan through a structured project also involving the ICE-Italian Trade Agency and Confindustria Marmomacchine."
Giovanni Mantovani, CEO and director general of VeronaFiere, said, "The show achieved extremely high levels of internationality on all fronts, with significant increases even by geographic areas where we have already been directly and continuously active for many years, through our companies, partnerships, initiatives and events. At the same time, this edition enabled us to organize an agenda of meetings at the highest institutional and business levels, which will help us develop new partnerships on strategic markets for the core business of Veronafiere itself."
For more information, visit marmomacc.com.