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Home » women in flooring

Articles Tagged with ''women in flooring''

Starnet Spring 2025 WIFI Gathering

WIFI and Women of Starnet to Host WBE/MBE Certification Guide Session at Starnet Spring Meeting

FLOOR Trends & Installation Editors
April 17, 2025
WIFI and Women of Starnet partner to present a comprehensive WBE/MBE certification guide on April 25th at the Starnet Spring Meeting in Carlsbad. The session covers certification processes, partnership opportunities, and success stories, providing valuable insights for both certification seekers and potential business partners.



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Women in the Floorcovering Industry WIFI Logo (1).jpg

WIFI Opens 2025 Scholarship Applications for Women in Flooring Industry

FLOOR Trends & Installation Editors
April 16, 2025
WIFI announces 2025 scholarship applications for women in flooring, offering $1,000-$5,000 for post-secondary education and $250-$1,000 for continuing education to industry professionals with three years' experience. The program supports current professionals and aspiring entrants, with applications due April 30.



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WIFI at NWFA 2025

WIFI to Host Exclusive 'Mastermind Morning' Breakfast Event at NWFA Expo

FLOOR Trends & Installation Editors
April 15, 2025

WIFI hosts "Mastermind Morning" breakfast event on April 16 at NWFA Expo, featuring roundtable discussions on Technology & AI, Growing in Place, the Balancing Act, and industry trends. The networking event aims to empower women in flooring with valuable insights and connections for career advancement.


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Whitney Welch Creative Consulting

Whitney Welch Introduces Consulting Firm Focused on Leadership, Sales Growth and Organizational Transformation

FLOOR Trends & Installation Editors
April 8, 2025
Whitney Welch Creative Consulting (WWCC) launches, offering specialized services in leadership development, sales growth, and organizational transformation. With nearly two decades of executive experience, most recently at Dal-Tile Corp., Welch aims to help businesses and professionals unlock their full potential through customized consulting and coaching.

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Paula Resa and Sandra Rodriguez

Celebrating Women in Construction

Industry Leaders Share Their Paths to Success and How Sisters in the Brotherhood is Opening Doors for Others
Beth Miller
Beth Miller
March 24, 2025

Paula Resa, assistant director, Southwest Mountain States Carpenters, and Sandra Rodriguez, director, Sisters in the Brotherhood (SIB), have very different points of entry to the skilled trades, but their stories align in that they are women who have overcome hardships to find a career path within the trade unions they represent. Here, they talk more in depth on the many ways the Sisters in the Brotherhood program offers support to current and future tradeswomen.


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WIFI the Art of Storytelling.jpg
WIFI Power Hour

Craft Your Business Narrative: How Storytelling Drives Sales & Customer Loyalty

FLOOR Trends & Installation Editors
March 24, 2025

What if your story could be the secret ingredient to stronger customer relationships and higher sales? Industry experts are ready to show you how. Join the free virtual Power Hour event hosted by Women in the Floorcovering Industry.


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WIFI at NWFA 2025

WIFI to Host Women's Event at NWFA Expo, Power Hours on Storytelling and LinkedIn

FLOOR Trends & Installation Editors
March 13, 2025

Women In the Floorcovering Industry's (WIFI) spring calendar features virtual Power Hours on storytelling and LinkedIn optimization—all designed to empower women professionals in the flooring industry. Be sure to join the women's breakfast networking event hosted by WIFI at the National Wood Flooring Association (NWFA) Expo. 


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CTI Training in Vero Beach, Florida

Photo Gallery: Six Women Earn Certified Tile Installer Certification at First All-Women Exam Event

FLOOR Trends & Installation Editors
March 12, 2025

See a photo gallery documenting the historic Certified Tile Installer testing in Vero Beach, Florida.


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Womens CTI Test Daltile

Daltile Champions Women Trades at All-Women Certified Tile Installer Event

FLOOR Trends & Installation Editors
March 11, 2025

The first-ever women-only Certified Tile Installer test takes place in Florida, coinciding with International Women's Day. Daltile supported the groundbreaking event to increase female representation in the tile industry, with over a dozen participants from across the country demonstrated expertise and advancing career development.


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WIFI New Board Members Hunsicker and Blitzstein

Women In the Floorcovering Industry Adds Two Board Members

FLOOR Trends & Installation Editors
March 7, 2025

Women In the Floorcovering Industry (WIFI), a 501(c)(3) educational non-profit dedicated to attracting, educating, and empowering women in the flooring industry, announced the addition of two leaders to its board of directors: Dori Blitzstein, vice president of Roesel-Heck, and Danielle Hunsicker, chief operating officer of Diverzify.


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