In today's competitive marketplace, businesses are constantly searching for innovative ways to connect with customers and stand out from the crowd. The answer might be simpler than you think: storytelling.

On Wednesday, March 26, at 12:00 p.m. EST, flooring industry professionals will have the opportunity to learn this powerful skill during a free virtual Power Hour event hosted by Women in the Floorcovering Industry.

This special session features an impressive lineup of industry leaders, including Scott Humphrey, CEO of the World Floor Covering Association; Kris Stanfield, director of content & creative at Shaw Industries; and Tanja Kern, associate publisher & editorial director at Floor Trends & Installation; These experts will share real-world examples and essential techniques for creating compelling narratives that strengthen customer relationships and drive business growth.

"Storytelling isn't just for marketers," Kern said. "It's a fundamental business skill that helps professionals at all levels connect more deeply with customers, differentiate their offerings, and ultimately increase sales."

Participants will learn how to craft authentic stories that resonate with their target audience, effectively communicate their brand values, and create emotional connections that lead to lasting customer loyalty.

The free virtual event is accessible to all industry professionals who register through this link. 

Don't miss this opportunity to improve your business communication and customer relationships. Register today and discover how your story could become your most powerful business asset.